Making the internet find you
SEO, content, and outreach designed to grow your business with strategic momentum.
What I can help you with:
📊 SEO Strategy & Research
Smart strategy starts with solid insight.I use keyword research, competitive analysis, and E-E-A-T evaluation (Experience, Expertise, Authority, and Trust) to uncover opportunities and shape content ideas that reflect real user intent. My goal is to build a data-informed roadmap that’s both actionable and aligned with how people actually search.🔗 Authority & Outreach
Visibility isn’t just about content, it’s about connections.I identify backlink opportunities through brand mentions, media request platforms, and targeted outreach. I craft concise, persuasive pitches that aim to earn media coverage and authoritative backlinks, boosting credibility and search presence.📍 Local SEO
Make it easier for the right people to find you.I set up local citations and guide visibility efforts through platforms like Google Business Profile and relevant directories, helping service-based or regionally-focused businesses show up in the places their clients are actually searching.🛠️ Technical SEO Support
Behind-the-scenes setup that keeps your site visible and healthy.I conduct foundational audits and configure essential tools like Google Analytics and Google Search Console. This ensures your site can be properly crawled, indexed, and monitored for performance over time.
About
Ana Carlson
I’m an independent SEO strategist focused on helping businesses grow through research-driven strategy, content planning, and outreach. My background in education shaped the way I approach SEO: thoughtful, structured, and always user-focused.
I care about results. Not just charts and metrics that don't move the needle, but real visibility that leads to trust, engagement, and growth. I’m always refining my process to stay current in this dynamic field, and focused on delivering measurable impact.
My work
Client
Reaching Spectrum Heights is a private consultation service supporting autistic adults during life transitions. They offer help in college preparation, independent living, social skills, financial management, and employment readiness. Additional offerings include support for parents of neurodivergent individuals.The Challenge
The business had no existing SEO strategy and minimal online presence, relying primarily on word-of-mouth referrals for its services. Since the business offered both in-person and remote services, expanding its reach required a strategy that balanced local SEO for nearby clients and a broader search visibility for those seeking virtual support. The client wanted to reach more clients while keeping time and budget investment to a minimum.The Solution
With limited resources available, I prioritized high-impact, foundational SEO tasks to maximize discoverability while supporting long-term growth. I developed a multi-pronged SEO approach to optimize local search for nearby clients and broader search presence for those seeking virtual consultations. The strategy prioritized high-value, early wins that aligned with user search behavior, ensuring efficiency within the client's time and budget constraints.Scope of Work Included:
* Conducted in-depth competitor and keyword research to identify strategic opportunities
* Performed technical SEO audits to identify site issues or opportunities for improvement
* Set up Google Analytics and Search Console for performance tracking
* Created and optimized a Google Business Profile to improve local discoverability
* Researched and submitted local citation opportunities
* Identified backlink opportunities through unlinked guest posts on high-authority sites.
* Responded to relevant journalist callouts and identified outreach opportunities based on timing, seasonal relevance, and journalist focus
* Provided SEO-informed content ideation with keyword strategies for blog use
* Created an actionable SEO plan including lead generation ideas, tailored to the client’s goals and resourcesResults & Next Steps:
Through my SEO audits, I identified key technical optimizations to strengthen search performance. Since direct website access was unavailable, I created and delivered detailed reports for the client's technical team to address.Meanwhile, I focused on off-page efforts, including journalist outreach and Google Business Profile enhancements, which led to increased website traffic through Google Maps. Additionally, the client was featured in a local newspaper, further expanding awareness and credibility within the community.With the foundational strategy in place, the next stage of growth will depend on content creation and consistent implementation. The roadmap provided includes ideas for blog articles, media outreach, lead generation opportunities, and technical SEO improvements aimed at increasing visibility and reaching more neurodivergent adults seeking support.
What They Said:“Ana brought clarity, organization, and real strategy to a part of our business we’d been wanting to improve for years. I was constantly impressed by the insights she shared and how much she delivered.”
--Dr. Rebecca Hansen, Executive Director
Let's talk
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